Urban. Unique. Upbeat. If you’re looking for words to describe young Budapest based Hungarian designer, Zsófi Geréby‘s sophisticated sportswear line – Urban Legend – the ones above would work. But her creations are a lot more than just words. The concept of her design is evident yet she seems to be the first to fulfill the dream of many young urban women, to create fashionable, functional sportswear for all the pretty, conscious ladies cycling around town.
She works with high quality active sportswear fabrics combined with delightful, feminine details that add a nice, elegant edge to her line. Zsófi herself describes her collection as a must have for those women ‘who are not afraid of pouring rain or snow on the road, who know the labyrinth of their city as the back of their hands’. The designer had a chance to learn the know-hows of the industry at the London College of Fashion and Moholy Nagy Universty of Design in Budapest before founding Urban Legend in 2011 after winning the 2011 Dreher Breweries Ltd. start-up entrepreneur award. These experiences have definitely turned her to a new, developed, futuristic view that enabled her to create something this practical yet sophisticated. You can find her on Facebook and in several stores in Budapest.
read the article here