Co-founded in 2011 by former bicycle tour guide Zsófi Geréby and cycling enthusiastVerka Kontra, the Urban Legend label produces garments that are a far cry from the high-visibility, skintight outfits synonymous with cycling.



The Spring Summer 12 collection fits seamlessly to the previous collections, however, this time the clothes do not have to tackle adverse weather conditions. The protective layers and shells from winter have disappeared and give their way to summer outfits characterized by free motions and vivid materials.



The lineup includes light, waterproof cotton skirts, variable length pants and dresses adorned with a reflective belt. Coming in vibrant turquoise, watermelon and mustard colors, the easy-to-mix items are ideal for summer nights.



The clothes contain QR-codes with different urban legends about Budapest. These stories will not only follow cyclists on their way but create a bond between the them and their city to foster a caring and sustainable lifestyle.

Photo Credits
Campaign
Marcell Rév
Lookbook
Andrea Gáldi Vinkó

Urban Legend
showroom - FLATLAB Baross utca 3. H-1089, Budapest | Hungary
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